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Sell Results, Not Features

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

Investment Memo: Earnest Fund 2

Earnest Capital earnestcapital.com

Reid Hoffman

Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You

2. Simple, easily accessible value consumption.

Jeffrey Bussgang • When Community Becomes Your Competitive Advantage

The mission describes the business problem and its solution.

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

Technology forces.

Oren Klaff • Pitch Anything

Distribution, Then Product

Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes

Be at-home good

David Heinemeier Hansson • Rework

For an early stage startup, building solutions like this can be a superpower.

David Peterson • Why “no code operations” is the next big job in tech