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An inspiration engine for ideas
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
“The ability of big business to target and effectively market their product creates a playing field that is no longer level,”
Adam Cohen • The Perfect Store: Inside Ebay
distribution competition. Advertisers will be able to efficiently and effectively target their messages to just their desired
Jason Kilar • Jason Kilar on Hulu and content
- Head to Head: Positioning to win an existing market
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
These are relatively new waters for blue chip advertisers who are used to having a much more pronounced share of voice not just literally but figuratively, too: if Ford, Coca-Cola, and Starbucks other Top 100 advertisers decided to pause their TV advertising that would cause network and cable execs to jump into action: this group accounts for ~70%... See more
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
If you want to get people’s attention, Chandler realized, an effective strategy is to be cheaper and easier than the things they’re currently buying and using.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
A discount store that offers high-quality merchandise at low prices will necessarily provide minimal personal service.