Sublime

Pinpoint people you share a purpose with, do something together, and get them talking.

Scott Heiferman, co-founder of Meetup, told us during a workshop, “people show up for the meetup but they come back for the people.”

Don’t just talk at people. You gathered them because they’re passionate, just like you! Give them the chance to contribute to the purpose you share.

in the twenty-first century, the most disruptive, profitable, and valuable path to advantage isn’t differentiating stuff, but making a difference to people, communities, and society.

the secret to spreading the word: attracting others can’t just be your job.

Growing a community isn’t about management. It’s about developing leaders. With their help, your community will affect more people and sustain itself longer than you could have managed on your own.

Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the

Proactively seek stories from exceptional members, then share them widely to inspire others to join the fun.