Sublime
An inspiration engine for ideas
GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
Journalists might want to be under a brand instead of on independent platforms
Adam Keesling • Explaining a16z's Investment in Substack
It had a founding CEO, Tina Sharkey, who was unabashedly trying to build a community in public, and got great press.
The New Consumer • The end of Brandless
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Subscribers will be replaced by supporters, angel investors by angel audiences, and collaborators by co-owners.
Joey DeBruin • Mirror and Tipping Point to Interoperable Content, Social, and E… — Mirror
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
