Sublime

The New Rules of News Releases

Hire great writers

My uncle Howard was a small-town newspaperman, publishing the local paper for Richmond, Missouri (population 5,000). The paper, founded by my grandfather, was the family business, and ink ran in Howard’s blood. I can still remember him fulminating about the rise of USA Today; he criticized it as “TV on paper” and held it up as further evidence of t

Tips & Tricks

The leader

don’t ignore dinosaur-model industry associations.

brand journalism

Own your bad news

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