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Freese and his co-founder, former early Facebook mobile product manager Michael Sharon, are calling this “stealth health” — the idea that you should be able to buy a healthier version of a beverage or food that tastes just as good, if not better, than the unhealthy default.
Dan Frommer • The art of selling a feeling
From hard kombucha and functional beer to alt-drinks and the rise of teetotalism, Big Alcohol is under siege from health-conscious consumers and upstart brands alike. What’s driving this shift and what does it all mean? Let’s take a look.
Joe Vennare • Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
How to Embrace Radical Transparency After trying kombucha in Sri Lanka, Eaoifa Forward wanted to find the fermented drink at home in England.
Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World
“Drinking at 1,300 Feet,” is incredible. It won a James Beard Award,