Sublime
An inspiration engine for ideas
we invite them into the most intimate areas of our lives.
Scott Galloway • The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
In 2011, Reid Hoffman declared, “Social networks do best when they tap into one of the seven deadly sins.” Ever since, people have built on his framework, often using the same tried-and-true examples: Facebook as Envy, Tinder as Lust, GrubHub as Gluttony. (Hoffman is the founder of LinkedIn, itself a mix of Pride and Greed.)
Rex Woodbury • The Seven Deadly Sins of Consumer Technology
money is the operating system of our society.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
There are two forces forming our tastes. As I described previously, the first is our independent pursuit of what we individually enjoy, while the second is our awareness of what it appears that most other people like, the dominant mainstream. The two may move in opposite directions, but it’s often easier to follow the latter, particularly when the
... See moreKyle Chayka • Filterworld
The consumer is in charge and she wants entertainment, community, and personalized product and content
Joanna Williams • Social Commerce Data
Thanks to the Internet and its numerous influence networks, products across categories are now more susceptible to trends than to individual preferences. A show becomes popular because a lot of people watch it, and it’s entirely possible that a big chunk of the show’s audience does it not because it reflects their interests or values, but because... See more
Ana Andjelic • Targeting taste communities
The online world was his stage; he just needed to decide who would come out from behind the curtain.