Sublime
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Up to that point, publishers considered their readers to be their customers, and saw their goal as providing a product good enough to convince people to pay to read it. Day’s innovation was to realize that his readers could become his product and the advertisers his customers.
Cal Newport • Digital Minimalism: Choosing a Focused Life in a Noisy World
"Here’s the formula if you want to build a billion-dollar internet company," he said. "Take a human desire, preferably one that has been around for a really long time...Identify that desire and use modern technology to take out steps."
Ryan Tate • Twitter Founder Reveals Secret Formula for Getting Rich Online
You need to differentiate yourself. And my suspicion is that differentiation is most easily found first in who you know, second, in the physical world, and third, in the quality and placement of what you produce. People’s appetite for screen time is shrinking and the opportunities to produce new things are growing.
yan castaldo • I'm Bullish on Gatekeeping and IRL Parties

All to say, it isn’t editors who should be worried about losing their market share. It’s retailers.
Vogue • Influencers Are the Retailers of the 2020s
Right, it’s similar in fashion. Poshmark and RealReal basically have fashion-specific search granularity that makes them a better shopping experience than buying clothes on Mercari or eBay.
Jonathan Lai • The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz
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Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Kabvina succeeded by aggressively catering to the feed, subordinating his own taste—his creative expression—to the limits of algorithmic promotion.