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Sell Yourself, Not Your Company Cliff Weitzman, CEO of Speechify, realized that it was key to sell himself and not his company. If he was able to do so, he would gain investors for life—investors who would follow him through every pivot and every company. So when Cliff realized that trust and like had been established, he shared the story of his
... See moreAlex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Jay Abraham is one of Daymond John’s (here) mentors and the author of Getting Everything You Can Out of All You’ve Got,
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
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His access to a pool of willing effective altruists was his secret weapon. Sam knew next to nothing about crypto, but he did know how easy it was to steal it. Anyone who started a crypto trading firm would need to trust his employees deeply, as any employee could hit a button and wire the crypto to a personal account without anyone else ever having
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
Chet said, “The goal of the Dream 100 is to take your ideal buyers from ‘I’ve never heard of this company’ to ‘What is this company I keep hearing about?’ to ‘I think I’ve heard of that company’ to ‘Yes, I’ve heard of that company’ to ‘Yes, I do business with that company.’” Chet grew that company by using the Dream 100 to create one-to-one sales
... See moreDean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Going around the sales rep and meeting the president on the first visit is a good idea. This way, if performance ever gets rocky, you’ll know who to contact to get results.
Walker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
