Sublime

all the company stakeholders who will be in the discovery meeting. Get to know other executives who may have authority over the stakeholders in your meeting. Prompt:

Don’t let stories remain untold and hidden. That’s like walking past huge ingots of gold. Content is king. This is true in entertainment, but it’s also true in business. The person who can tell a great story always wins. Steve Jobs said, “The most powerful person in the world is the storyteller.” Zig Ziglar said, “People buy on emotion and justify

help you find qualified buyers so you can let them know, directly and authoritatively, how you can help them resolve their problems.

A decade later and finally preparing to retire, Sinegal remembers that conversation well. “I think Jeff looked at it and thought that was something that would apply to his business as well,” he says. Sinegal doesn’t regret educating an entrepreneur who would evolve into a ferocious competitor. “I’ve always had the opinion that we have shamelessly s

why target these buyers? Because it’s in these last two categories where you’re going to find the customers that help businesses grow.