Sublime
An inspiration engine for ideas
greater category coverage –
Jenni Romaniuk • Better Brand Health eBook
Less but better.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
l’indétrônable inspirateur du courant de l’éducation nouvelle
Oliver Houde • L'école du cerveau: De Montessori, Freinet et Piaget aux sciences cognitives (PSY. Théories, débats, synthèses t. 15) (French Edition)
In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.
Jenni Romaniuk • Better Brand Health eBook
most useful role of Brand Awareness, which is as an indicator of category membership.
Jenni Romaniuk • Better Brand Health eBook
This means you cannot assume that an increase in a brand’s overall spontaneous awareness is equal to an increase in non-buyer spontaneous awareness.
Jenni Romaniuk • Better Brand Health eBook
New brands/line extensions
Jenni Romaniuk • Better Brand Health eBook
Design for the category, analyse for the buyer, report for the brand.