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best measure to understand the brand’s relative performance on this role is prompted awareness of a brand’s non-buyers.
Jenni Romaniuk • Better Brand Health eBook
The flipside of pricing power is buying power : to what extent can a buyer get the desired prices from his or her suppliers ? In
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
This approach measures the attribute’s potential as a piece of information that could be a retrieval cue or retrieved when the brand is the cue.
Jenni Romaniuk • Better Brand Health eBook
Growing by 25 percent and adding 25 percent more partners is not a bad result but it does not further the goal of improving profit per partner. To do that, we must break one of the two conditions imposed; either bring in work that has higher fee levels than the firm’s current average, or find ways to service the firm’s work with higher leverage. Th
... See moreDavid H. Maister • Managing The Professional Service Firm
OKR has a single owner,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
innovative).