Sublime
An inspiration engine for ideas
Patrick Johnson
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Case Studies.
Mike Weinberg • New Sales. Simplified.
Two professors from Georgia State University, Carol Springer and Faye Borthick, decided to try something radically different. In the fall of 2000, Springer and Borthick taught a semester of accounting using, as a centerpiece, a semester-long case study. The case study followed a new business launched by two imaginary college sophomores, Kris and Sa
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