Sublime

Much of Baudrillard’s work was a commentary on this same effect: the way in which the abolition of the Symbolic led not to a direct encounter with the Real, but to a kind of hemorrhaging of the Real. For Baudrillard, phenomena such as fly on the wall documentaries and political opinion polls – both of which claimed to present reality in an

Philosophers have spent centuries arguing about the relative weight between “subject” (I) and “object” (the world), but Baudrillard saw the debate as having long since become insignificant – the object had won hands down. A person today is not a project in selfhood, as many traditions of philosophy and theology have told us, but more like a machine

Baudrillard described three levels of simulacra: associated with the premodern, modern, and postmodern. In premodern times—those before Enlightenment thought revolutionized our relationship to knowledge—he said, unique realities existed, and people attempted to represent them. In the modern period, this link broke down because items began to be

Baudrillard notes that people are now measured by the extent of their involvement in the flow of media messages. “Whoever is underexposed to the media is desocialized or virtually asocial,”