Sublime

Barstool Sports started in 2003 by Dave Portnoy. The idea was to create a media publication that catered to people interested in gambling. Barstool found an audience, albeit, niche. It's initial success boiled down to one reason: Dave Portnoy. People loved Dave and Barstool's fans became known as "Stoolies".

Dave realized that content was a commodity. Anyone could create content, but you can’t create a personality. That is how Barstool's content model was born. The company's model relies on four tenets:

Alex Hormozi is going to be a billionaire by 2033. He made $50M by selling his businesses and is now using video content to disrupt traditional private equity (his portfolio is already at $200M/year) How he is using YouTube to become a billionaire right in front of your eyes 🧵... See more

A lot of people without kids have heard of Cocomelon but most haven’t heard about Blippi, a guy who dresses up in orange suspenders and sort of acts like a big kid while explaining how grocery stores and soccer and fire trucks work. There’s an episode where Blippi goes on a plane and it takes place on a private jet.... See more