How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis

This model isn't only creating a loyal audience but making money. Barstool Sports' annual revenue in 2019 was between $90M - $100M (Barstool Sports was purchased by Penn Gaming for $450MM in 2020). A majority of the revenue came from podcasts, merchandising, and gambling. Yes, some of their revenue is ad-supported, but it's a unique model. Advertis... See more

• 2.3 million Twitter followers

• 55 million global downloads and stream (May, 2020)

• 8.4 million US unique monthly audience for their podcasts (May, 2020)

Barstool has an excellent platform for influencers to leverage:

Barstool's influence translates to money for the influencers.

• Provide them with the infrastructure to succeed

• Give them a platform

• Find amazing talent