Sublime

The reason the death of Google Reader matters, here, is that it marks a pivotal moment in the deliberate and engineered shrinking of the internet. When Google Reader died, article discovery shifted. People were no longer reading RSS feeds, finding new sites, following them, and being updated when those sites posted. Instead, they were scrolling on

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In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating... See more