Sublime

Moving forward, the key to fast growth is going very, very “micro.” The more specific an audience you can target, the faster you will grow. The more “niche” your products, the faster you will be able to release products and get to the first million.

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

a very important principle. People will spend more money for the exact same content (or framework) packaged in a different way.

Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.