Sublime
An inspiration engine for ideas
In the creator economy, retention is personal.
Unsubscribing from Netflix, WaPo, NYT, Spotify (many:one) is very different than unsubscribing from a creator (one:one).
Itโs more work on the creator, but the consumer feels a deeper bond & personal relationship w/ the creator.
๐๐๐๐๐๐๐๐x.comJared Middleman
@jaredm
Tanner Leatherstein, whose real name is Volkan Yilmaz, has attracted a cult following on TikTok โ as well as on YouTube and Instagram โ for butchering exorbitantly expensive purses, wallets, shoes and other luxury items. The reason, he says, is to show his viewers the true quality of the materials and craftsmanship and to then break down how much... See more
instagram.comJason Shuman
@jasonshuman
Jeremiah Snee
@hxavs
Jason Kibbey
@jasonkibbey
Unbundling Journalism | Chris Best on Venture Stories
podcasts.apple.comCreators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.
Greg Isenberg โข The Future of Commerce - Greg Isenberg
For at least a decade now, we have been observing what I call a prestige-defection dynamic (1, 2). The value of a prestigious affiliation is decreasing relative to the value of owning the authentic attention of an audience. Thus, New York Times journalists quit to write on Substack, professors quit academia to teach independent courses online, etc.... See more