Sublime

What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think.

“People don’t buy what you do,” Sinek says, “they buy why you do it.”23 People buy Apple’s why.

tracked—and then revised or adapted as circumstances dictate.

During this early period I began hiring personnel with four characteristics I value most highly: talent, character, functional intelligence (beyond basic intelligence, the ability to think on your feet, quickly and spontaneously), and an eagerness to adopt my way of doing things, my philosophy. These included assistant coaches I was very familiar w

The real scorecard in life is how well you build meaningful relationships and how well you live to your core values. This means that values come before goals, before strategy, before tactics, before products, before market choices, before financing, before business plans, before every decision. I gleaned from Bill the idea that a company should sta

I will give you the tools to become irreplaceable in the third millennium. That is, to leverage the character you have created by pursuing your purpose, discovering your life’s work, and passing down your lessons as the trifecta of The Good Life.

what strategy is really all about: changing current methods of operating in order to render more value by existing partners on existing services to existing market segments.

High-performance organizations home in on work that’s important, and are equally clear on what doesn’t matter.