Sublime
An inspiration engine for ideas
Freese and his co-founder, former early Facebook mobile product manager Michael Sharon, are calling this “stealth health” — the idea that you should be able to buy a healthier version of a beverage or food that tastes just as good, if not better, than the unhealthy default.
Dan Frommer • The art of selling a feeling
William Jameson
linkedin.com
had been
Ken Forkish • The Elements of Pizza
Added Sugar
Marc Milstein • The Age-Proof Brain
High Fructose corn sugar was the result of [neomania](https://www.shortform.com/blog/neomania-antifragile/), financed by a Nixon administration in love with technology and victim of some urge to subsidize corn farmers
maybe a touch
Josey Baker • Josey Baker Bread
It might seem ludicrous to address as large and intractable a problem as white-collar crime through the life of a bagel man. But often a small and simple question can help chisel away at the biggest problems.
Stephen J. Dubner • Freakonomics
the story of Feldman’s bagel business lies at the very intersection of morality and economics. Yes, a lot of people steal from him, but the vast majority, even though no one is watching over them, do not.
Stephen J. Dubner • Freakonomics
Johann Leonhard Frisch,