Sublime
An inspiration engine for ideas
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.
Coindesk • A New Era of Media Begins With Tokenization
REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry
Matthew Ballredef.com
Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
gabygoldberg.medium.comgabygoldberg.medium.com
Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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