Sublime
An inspiration engine for ideas
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
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Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more
Luxury Media
My biggest observations of digital media in 2024:
- The creator course bubble has popped.
- The creator business bubble has popped a little.
- Cancel culture has largely disappeared. It looks more like a penalty box vs. a permanent ban these days.... See more
Alex Liebermanx.com