Sublime

discern the vital few from the trivial many.

you value most.

“What gets measured gets done,” as well-known sales coach Jack Daly says.

Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.

find ways to quickly, and with as little expense as possible, test the validity of the most important assumptions.

High Flyers,

The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward.

Essentialists know that after the rush comes the pang of regret.

a clear overarching intent,