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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
amazon.com
People do not go to a website to admire it, but to get something done.
— Jakob Nielsen

said this to a friend but it applies to many: i think you have a good guess what you should be doing. no need to overthink it! just execute on your inkling for 3 months, and then evaluate if you want to try something diff. course correct more often than that eats your bandwidth
Henrik Karlssonx.com