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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
amazon.com
Look at these 2 UIs.
One of them will 100% outperform the other for one reason.
Miller's Law.
Here's how this psychological principle works & how to use it in your products: https://t.co/4wyD529o6Q
People do not go to a website to admire it, but to get something done.
— Jakob Nielsen