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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
amazon.com

Look at these 2 UIs.
One of them will 100% outperform the other for one reason.
Miller's Law.
Here's how this psychological principle works & how to use it in your products: https://t.co/4wyD529o6Q

People do not go to a website to admire it, but to get something done.
ā Jakob Nielsen
searching logs
- active search result always show up in same y-position on screen, minimizes eye travel distance when going through results
- keyboard controls to move to next and previous search results https://t.co/nu9Hk5meOp
JohnPhamousx.com