Sublime

The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

On Tuesday, the team switched from problem to solutions.

Next, they manufactured a deadline.

Good ideas are hard to find.

The Decider should have been in the room.

magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”

John Zeratsky helped us start at the end, so that each sprint would answer the business’s most important questions.

Jake uncapped his whiteboard marker and thought for a moment, trying to turn the problem into a question.