Sublime

If there are major deviations, then there may be some reshuffling of figures as relativities across brands on some attributes change. You will need to recalculate the mental advantages, so you have an ‘apples with apples’ figure to compare with the first wave without the brand. This…

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Profits also come, in large part, from the firm’s ability, through its project team structure, to leverage the professional skills of the seniors with the efforts of juniors.

This was illustrated brilliantly to me by Professor Bill Meehan, who spent thirty years with McKinsey advising CEOs and senior leaders on strategy and now teaches a class called “The Strategic Management of Nonprofits” at the Stanford School of Business.

Consider what will happen if a firm brings in a mix of client work such that its “proper” staffing requirements would be for a slightly higher mix of juniors, and a lesser mix of seniors than it has (i.e., the work is…

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