Sublime

An extraordinary person finds himself in an ordinary world.

Drew-Lynn will, in time, become J.D. Steelritter Advertising, and discover that the key to all ingenious and effective and original advertising is not the compelled creation of all-new jingles and images, but the simple arrangement of old words and older pictures into relationships the consumer already believes are true.

At the beginning of a scene characters establish themselves on fairly solid ground, pursuing a goal they believe will restore order to their world. Just when they think they might be getting somewhere, something happens to throw their world into turmoil once again.

The B story is also very often a brand new bunch of characters.

Heisenberg

the protagonist creates the rest of the cast.