A Whole New Mind: Why Right-Brainers Will Rule the Future

four key differences.

because of Abundance, businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling.

a business setting, apply this exercise to a particular product, service, or experience in your company. How can an opening line chosen more or less at random lead to a compelling tale about your offering? This ad-hoc, story-based approach might help you harpoon the big ideas swimming around on the right side of your brain.

“[D]esign, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.

High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.

The main characters now are the creator and the empathizer, whose distinctive ability is mastery of R-Directed Thinking.

Ambidextrous—A project of Stanford University’s d. school, this quirky magazine explores the craft of design and the nuances of design thinking. (More info: www.ambidextrousmag.com)

Analysis and synthesis are perhaps the two most fundamental ways of interpreting information.

The left hemisphere is sequential; the right hemisphere is simultaneous.