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An inspiration engine for ideas
Avis was successful because it related itself to the position of Hertz in the mind.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
brands with more buyers get more responses than brand with fewer buyers.
Jenni Romaniuk • Better Brand Health eBook
According to Professor Hall, the most successful commodity products differentiated themselves in one of two ways: either by low cost or by having the best reputation for quality or service.
David Ogilvy • Ogilvy on Advertising
The project in 2003 revealed an intriguing insight. The BahnCard 50 customers saved on average just under 30 % off regular prices.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Brianne Kimmel • Page Not Found | Framer
It’s about winning the war for popular opinion, teaching the world to abandon the old and embrace the new.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
While all buyers undertake the same process and all brands must overcome these two hurdles to be linked to any attribute, it is more difficult for some.
Jenni Romaniuk • Better Brand Health eBook
Past brand buying
Jenni Romaniuk • Better Brand Health eBook
- Competitive alternatives