Sublime
An inspiration engine for ideas
they are unconditional.
Mikael Krogerus • The Decision Book: Fifty Models for Strategic Thinking (Fully Revised Edition)
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
business is sometimes defined as the exchange of current value for future value.
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
over time, the proportion of juniors to seniors required by the firm in a particular practice area will tend to increase.
David H. Maister • Managing The Professional Service Firm
Hyatt House. Their directive to Intel’s management corps was simple and clear: “We’re going to win in 16-bit microprocessors. We’re committed to this.” Andy told us what
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
numbers. Using a variety of approaches (TAM, cost savings, macro market trends), our goal is to build a compelling narrative to determine whether our metaphorical fish is swimming in a big enough pond.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
The problem, McLean decided, was the maritime mindset: Pan-Atlantic’s staff, experienced in the slow-moving ways of the maritime industry, did not know how to sell to an industrial traffic manager who cared not about ships, but about getting freight to the customer on schedule at low cost. McLean brought in a team of aggressive young trucking execu
... See moreMarc Levinson • The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author
When brands grow or decline in MMS, we can ‘look under the hood’ to see what happened.