Sublime

The underlying worldview is that workers are mostly lazy, dishonest, and in need of direction. They must be supervised and told what is expected of them.

A blogger is not writing to an audience; he is facilitating the construction of an interpretive community.

Journalists no longer have a near-monopoly on news and the means of distribution. The vertical world is gone for ever. Journalists no longer stand on a platform above their readers. They need to find a new voice. They have to regain trust. Journalism has to rethink its methods; reconfigure its relationship with the new kaleidoscope of other voices.

as CEO, you will have the “loudest voice in the room.” Once people hear your perspective, some percentage will naturally alter their own views to more closely match yours. This percentage is much higher than you might imagine. People assume that, as CEO, you have more information than they do, and therefore your perspective is probably more correct

This is the culture of Facebook. The engineers get what they want. All of us on “Sheryl’s side” are lesser mortals who do the things the engineers don’t want to trouble themselves with. We’re not to bother the engineers.

Since news is the newspaper’s backbone, it is obvious that an understanding of what news actually is must be an integral part of the equipment of the public relations counsel. For the public relations counsel must not only supply news—he must create news. This function as the creator of news is even more important than his others.

Network centralization made the entire population—both Democrats and Republicans—biased toward the central person’s viewpoint.