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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 8 highlights

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Thomas Klaffke • Rabbit Holes 🕳️ #111

Marketing 4.0: Moving from Traditional to Digital

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The Best of Guerrilla Marketing

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Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya,

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Trend-Driven Innovation

Alexander Osterwalder

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the team promoted a customer and market-centered point of view, not just one about their product.

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

My Advertising Is So Efficient It No Longer Works

FLETCHERWILSON youtube.com

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