The friction advantage
Friction: The Cure for a Society Bored to Death
eugenehealey.substack.com
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
choosing friction
phirephoenix.comFriction is what’s missing when designing meaningful experiences.
The importance of friction part 3/3: a couple key principles to applying ‘high friction thinking’ to design better brand experiences, with some of my favourite recent examples I’ve seen of people trying to preference meaning over mass engagement.... See more
eugbrandstratinstagram.com