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Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning)
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genre might productively be understood as a “
Henry Jenkins • Textual Poachers: Television Fans and Participatory Culture
media fandom as a discursive logic that knits together interests across textual and generic boundaries.
Henry Jenkins • Textual Poachers: Television Fans and Participatory Culture
Stuart Hall's (1980) “Encoding and Decoding” model: contemporary cultural studies approaches to film genre emphasize the semiotic and discursive relationship between texts, those who produce and consume them, and the larger spheres of culture and ideology. Cultural texts such as horror films tell us facts about the cultures in which they reside:
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