Sublime

Our core philosophy is: We create innovative products while managing risk by prototyping early and cheaply.

We ensure that our products go from being great at launch to becoming amazing, by relentlessly tweaking after launch.

Henrik Kniberg suggests a different approach that tracks delivery in small steps using the terms earliest testable product, earliest usable product, and earliest lovable product.174 I like this idea because the first round can be a superbasic prototype to test some ideas and assumptions, the second round can be a real software product delivering ba

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The flow: Think It = figure out what type of product we are building and why. Build It = create a minimum viable product that is ready for real users. Ship It = gradually roll out to 100% of all users, while measuring and improving. Tweak It = Continuously improve the product. This isn't really an end state; the product stays in Tweak It until it i... See more

Then one day, one of the developers came in with a Harvard Business Review paper from 1986, written by two Japanese business professors, Hirotaka Takeuchi and Ikujiro Nonaka. It was titled, “The New New Product Development Game.” Takeuchi and Nonaka had looked at teams from some of the world’s most productive and innovative companies: Honda, Fuji-X

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The Build It stage ends when management and the squad jointly believe that this product fulfills the basic narrative and is good enough to start releasing to real users.