Sublime

To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when... See more

Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention. 

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Remember The New Yorker . You subscribed because you liked it. Then it taunted you with its endless words, pages and pages demanding to be read. It reminded you of all the time you didn’t have to spend reading The New Yorker . Whenever you glimpsed the growing pile, you felt mild panic. Every time you recycled an unread issue, you felt like a... See more