Sublime
An inspiration engine for ideas
What justifies the principles of rationality? Argument, as usual. What, for instance, justifies our relying on the laws of deduction, despite the fact that any attempt to justify them logically must lead either to circularity or to an infinite regress? They are justified because no explanation is improved by replacing a law of deduction.
David Deutsch • The Fabric of Reality

UX Research
Baptiste • 2 cards
Decoding Digital Culture with Science Fiction: Hyper-Modernism, Hyperreality, and Posthumanism
high level of expertise is still required, and efficiency is not irrelevant, but extensive experience with similar problems is worth more to the client than an extra degree of intellect or a few dollars of savings.
David H. Maister • Managing The Professional Service Firm

Turing’s genius: he discovered that if two machines had been initialized in the same way, it introduced a slight bias in the distribution of letters, so that the two messages were slightly more likely to resemble each other.
Stanislas Dehaene • How We Learn: Why Brains Learn Better Than Any Machine . . . for Now
controlling for brand size and category prototypicality and looking for where the brand scores substantively lower than expected (see messaging analysis in Chapter 7) •looking for reasons behind spikes in brand rejection or customer complaints (see Brand Rejection analysis in Chapter 8).
Jenni Romaniuk • Better Brand Health eBook
This is why it always pays to triangulate your views with people who you know synthesize well.