Sublime

The biggest challenge facing pricing in the modern world is overcapacity

Noi uomini di marketing sappiamo che il modo di operare di una volta non funziona più. E ne conosciamo anche le ragioni: i consumatori sono troppo impegnati per poter prestare attenzione alla pubblicità, e tuttavia hanno un disperato bisogno di reperire beni che siano in grado di risolvere i loro problemi.

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The rationale is simple: profit is the only metric which takes both the revenue side and the cost side of a business into account. A company which wants to maximize its sales neglects the cost side. A company which wants to maximize its market share can distort its business in many ways. After all, the easiest way to maximize market share is to set

entire business models

MBOO analysis revealed that the sales reps were systematically destroying value by bidding too low, which increased their chance of winning the business but reduced the profits to the company