Sublime
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Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter Book, originally published in 1931.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Own your outcomes.
Ray Dalio • Principles: Life and Work
Conner gradually led Eisenhower to a more advanced level of military study.24 The general introduced his assistant to the writings of the 19th-century Prussian military theorist Carl von Clausewitz, whose On War remains an influential treatise on warfare. Eisenhower struggled to grasp the military maxims set forth by Clausewitz, so Conner had
... See moreSteven Rabalais • General Fox Conner: Pershing's Chief of Operations and Eisenhower's Mentor (The Generals Book 3)
President Truman and the European heads of government believed that only Eisenhower, the supreme commander in World War II, had sufficient credibility to bring those forces into being—and at the same time to be taken seriously by the Soviets.
Jean Edward Smith • Eisenhower in War and Peace
Treasure honorable people who are capable and will treat you well even when you’re not looking.
Ray Dalio • Principles: Life and Work
I’m talking about people’s opinions of each other and of how the world works.