Sublime

colours, logos, characters, fonts or taglines.

Confessions of an Advertising Man still

Trademarks are an anachronism In olden days, before people could read, manufacturers used trademarks to identify their brands. If you saw a tiger on a bottle of beer, you knew it was Tiger beer. Many companies, unaware that consumers are no longer illiterate, still use graphic symbols to identify their brands, and insist on them being displayed in

David Ogilvy: “Pricing is guesswork. It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.”