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Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
That became the touchpoint for their singular motivation.
Jeffrey Rice • Your Future ADHD Self: An ADHD-Friendly Guide to Planning and Goal Setting
David Epstein range
They found that while the family component of the network remained stable (as one might expect), it was what they called the personal (that is, the support network) and friendship components that expanded and then declined with age.
Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships


So Dunbar proposed a novel idea: the size of a species’ brain determines the optimal size of their social groups. Maintaining relationships, argued Dunbar, requires brain power. More relationships require more neurons. Extrapolating his straight line from primate brains to human brains, he found that the optimal human group size, if this hypothesis
... See moreSafi Bahcall • Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Today Gates is better known as a philanthropist than a technologist.