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Brad Feld • Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
FROM COMMUNIST TO VENTURE CAPITALIST
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
“strategic value.”
Dan Heath • Switch: How to Change Things When Change Is Hard
C H A P T E R 8 The Great Unbundling
Nicholas Carr • The Big Switch
In the pragmatist’s domain, competition is defined by comparative evaluations of products and vendors within a common category.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Because of a greater requirement for team approaches in delivering services, the need to disseminate internally and organize the firm’s collective experience and knowledge, professionals in the firm would become more interdependent and there would be a greater…
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David H. Maister • Managing The Professional Service Firm
It is only natural to cling to the past when the past represents so much of what we have strived to achieve. This is the key to Crossing the Chasm. The chasm represents the gulf between two distinct marketplaces for technology products—the first, an early market dominated by early adopters and insiders who are quick to appreciate the nature and ben
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