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As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth

With tools like Vero and Customer.io, you can create email messages like these tailored to specific groups of users. For example, you can use these tools to send an email to users who have not activated their account within three
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Actually startups take off because the founders make them take off… The most common unscalable thing founders have to do at the start is to recruit users manually.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Tools like MixRank and Adbeat show you
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Customer.io, a startup that makes it easy for companies to send email based on actions your customers take (also known as transactional or lifecycle emails).
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The first step in Bullseye is brainstorming every single traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
social ad platform Adaptly,