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Virality: Over 50% of your new customer acquisition today is through word-of-mouth, customers are naturally telling their friends and family about your product, and you’ve run a handful of successful experiments that increase this behavior.

Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

Find Your People

Jessica Livingston foundersatwork.posthaven.com

Not only has Sean been one of the leading innovators of the practice, he’s also the founder of the GrowthHackers.com website, which is the leading source of information about growth hacking and has become the home of a thriving community, with members from all over the world, attracting millions of visitors.

Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

Fat-head SEO Tactics If you find keywords with good volume, test them by buying Google ads for your chosen keywords (see chapter 9). If these ads convert, you have an indication that SEO could be a strong growth channel for such keywords. In other words, there is no point wasting time on terms that don’t yield traction. A common example is for ecom

Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

An alternative approach to Notion is a knowledge management system that can live across different tools and without active manual curation because it’s based on really powerful search. The folder structure of your Google Drive, for example, doesn’t really matter because looking up documents via search is faster and more convenient. Meta search tool... See more

Julian Lehr • Chief Notion Officer

Nat Friedman • Nat Friedman

It is a top 100 website on the internet, and amazingly, it operates with a staff of only a few dozen people.

Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

implement the method described in Andreas Klinger’s blog post “Don’t Drown in Email! How to Use Gmail More Efficiently.”