Sublime

As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau

For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they

If, unfortunately, no channel seems promising after testing, the whole process should be repeated.

Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times.

Traction is growth. The pursuit of traction is what defines a startup.