Sublime

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

It is well understood that the internet has created extraordinary abundance in information and products. Whereas once, consumers might have been restricted to their town paper for information and local mall for apparel, they can now find functionally unlimited amounts of both online.

A move to commerce-based business models is being further fueled by the increasingly transparent shortcomings of ad-supported models, where the users themselves are the products being sold. Some tech companies have exploited this model in a way that the consumer doesn’t appreciate—not to mention, allowing ads to disrupt the user experience in the p... See more

In a world deluged by advertising, it's hard to know who to trust. Can you trust the products on marketplace or online stores? Most of these companies are advertising platforms now. To find a reliable product review, I usually have to do a huge amount of research myself. A dream of mine is to browse the internet and see product information embedded... See more

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.