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To be precise, according to our research, any customer service interaction is four times more likely to drive disloyalty than to drive loyalty (see figure 1.5).
Matthew Dixon, Nick Toman, Rick DeLisi • The Effortless Experience

“If an individual has ego needs that are too high,” notes Peter Friedes, Hewitt’s managing partner, “they can be a very disruptive influence.
David H. Maister • Managing The Professional Service Firm
Hillstrom's Loyalty: Measuring Why It Is So Hard To Grow a Business via Loyal Customers
amazon.com
This increase in revenue comes at the cost of long-term customer satisfaction, but nobody knows how to really measure that, so investors don’t care.
Daniel Gross • 2020 Startup Themes
Companies Reward Acquisition over Retention
Joey Coleman • Never Lose a Customer Again
new clients are worth more to the firm than the value of the initial engagement, because they offer the potential for additional future revenues.
David H. Maister • Managing The Professional Service Firm
“The First Law of Service,” expressed as a formula: SATISFACTION equals PERCEPTION minus EXPECTATION