Sublime
An inspiration engine for ideas
I am a committed advocate of political rhetoric that is direct and clear. It should be interactive, not one-sided. It should speak to the common sense of common people—with a moral component, but without being inflammatory, preachy, or divisive. In a perfect world, political language would favor those with enough respect for people to tell them the
... See moreFrank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Senator, you need to take charge, establish the “language” of the upcoming debate, and establish a communication discipline for the GOP conference as well as yourself. That’s what this memo seeks to help you do.
Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Since I knew that many people would only read the first and last items in the document, I asked that the Contract begin and end with the two highest-priority proposals in the eyes of the voters: a balanced budget amendment and term limits.
Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
He recommended I read the book Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt added, “If someone likes that book, then I might point them to George Lakoff.
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
“I did create the phrase ‘government takeover’ of health care. And I believe it,” Luntz maintained, noting too that “it gave the Republicans the weapon they needed to defeat Obama in 2010.” But most experts found the pitch patently misleading because the Obama administration was proposing that Americans buy private health insurance from for-profit
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