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We find deep meaning in the act of serving.
Frances Frei • Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
amazon.com
Frances Frei and Anne Morriss tackled in their book Uncommon Service.
Dorie Clark • The Long Game

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
amazon.com
EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
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The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
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I often say to executives, “Have an opinion; take a stand; be right most of the time.” Opinions aren’t helpful unless the people who hold them are willing to take a stand in their defense by making a fact-based case.