Sublime

Chuck Proudfit,

His will to improve created a very real sense that if you wanted to associate with him professionally—to be on a “Ronnie Lott” team—you were expected to sacrifice to the same extreme degree he did.

Loyal

We look for friction fighters when we’re interviewing new team members by staging trash on the concourse. If the candidate stops to pick it up as we’re walking through the ballpark, then we’ve learned something very important about their character.

Be fair. The 49ers treated people right. I believe your value system is as important to success as your expertise.