Sublime
An inspiration engine for ideas
Sometimes magic is just someone spending more time on something than anyone else might reasonably expect
- Will Guidara, unreasonable hospitality
end, it is this intense creativity that distinguishes him. His mantra is “Don’t copy,” which means that not only does he not copy other chefs, he does not copy his own ideas. Each year, he and his team roll out new techniques developed in their test kitchen and create a new menu from scratch, incorporating new ingredients discovered in the previous
... See moreLisa Abend • The Sorcerer's Apprentices: A Season at el Bulli
His most celebrated client is Alain Ducasse, currently the most decorated chef in France with six Michelin stars. Ducasse has a restaurant in Paris (three stars), another in Monte Carlo (three stars), and more recently a third in Haute Provence, at Moustiers Sainte Marie.
Peter Mayle • Encore Provence: New Adventures in the South of France (Vintage Departures)
The Taste Economy is the idea that there are essentially only three business moats: proprietary technology, supply chain innovation and taste.
Daisy Alioto
Unreasonable Hospitality - Will Guidara
Gordon Ramsay
Sally Darr, Formidable Chef of ’80s-Era French Bistro, Dies at 100
nytimes.com
