Sublime
An inspiration engine for ideas
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
As the search engines have been notoriously blamed for showing content that maximizes advertising revenue and tracking user’s search results for more personalized ads, the paradigm shift to human content curation grows much stronger.
Tuan (Alan) Nguyen • How The Curator Economy Shapes Today’s Products
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n
... See moreColin Nagy • The Folksonomy Edition
I’m also curious about how products with human-centric recommendations will rise to this occasion. I’m seeing ambitious startups like Centroly and Beyond claiming to go head-to-head with the current revenue-driven algorithm.
Tuan (Alan) Nguyen • How The Curator Economy Shapes Today’s Products
Algorithmic mediocrity has triggered a renaissance of human discernment, with consumers seeking trusted curators, insider communities, and editorial voices that offer genuine discovery.