Sublime
An inspiration engine for ideas
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Such specific data allowed him to optimize for engagement at every moment.
Kyle Chayka • Filterworld
Audience arbitrage on platforms has even more destructive attributes. Because media buyers have outsourced their audience acquisition to either the media company or the platform itself, the marketer becomes disconnected from the context of its audience. The context and meaning that holds all brands together is lost. Media companies, pressed by... See more
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
"Growth Hacker is the new VP Marketing"
This prescient post from @andrewchen in 2012 perfectly captures the essence of what we did at NGL a decade later — we grew from 0 -> 200 million downloads with $0 in marketing spend.
A must read for any growth hacker today. The frameworks described... See more
So @spr.ezza and I updated our creative field guide for 2025, drop “report” below and I’ll send it over
instagram.com
Consumer is having an identity crisis.
So, I asked around for the best people investing in consumer tech at pre-seed and compiled:
📜 The (New) Consumer Manifesto
👼 100 angels who truly get consumer
💰 75 VCs actively writing pre-seed... See more
HOW ZERO-CLICK SEARCHES ARE CHOKING PUBLISHER REVENUE
This chart captures a quiet but profound shift in the economics of the internet. Ten years ago, @Google crawled two pages for every one visitor it sent. Today, it takes fifteen. @OpenAI scrapes 1,500 pages for every visit, while @AnthropicAI hits 6,000 (!),... See more
Hot take:
The "Head of Growth" role is going to be the most important role at any early-stage company in a few years.
Products and software across each vertical are becoming increasingly commoditized thanks to better + cheaper engineering capabilities.
With AI... See more
Andrew Yeungx.com