Sublime

design and manufacture of wine stoppers.

Instead of working on creating a radically different POV within a radically different category design as a strategy for growth,

When it comes to truly urgent questions, Manzini writes, “radical innovations generate answers that change the questions themselves.”

próximo estágio da evolução do design na medida em que ele migra de designers criando para as pessoas para designers criando com as pessoas e a pessoas criando por si sós, por meio da aplicação de conteúdo gerado por usuários e inovação de código aberto.

As the ingenious twentieth-century inventor Buckminster Fuller once said, ‘You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’

Design that Matters,

In a world where we increasingly outsource or mechanize repetitive work, in which we’ve unlocked the free flow of information and built teams of highly educated millennium-generation talent that demands a seat at the table, we need to shift our approach from telling the strategy to co-creating it, so

It’s not the specific materials or techniques that are used that matter, Manzini emphasizes, so much as the collaborative associations that are formed when universal challenges are considered in a local and unusual way: the agency that comes from reformulating a problem.