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Delivering Profitable Value, Michael J. Lanning, Perseus Publishing, 1998.

Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Core Strategic Vision

Michael E. McGrath • Product Strategy for High Technology Companies

Arrowsmith,

David Epstein • Range: Why Generalists Triumph in a Specialized World

customer segment

Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Seeking Wisdom: From Darwin to Munger, by Peter Bevelin.

Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

The Organizing Categories

David Allen • Making It All Work

Project Genome

Mike Veseth • Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

In the middle was John Paulson. At the top was Steve Eisman.

Michael Lewis • The Big Short: Inside the Doomsday Machine

Carpenter

Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path